There are a range of free resources and paid opportunities to help you promote your tourism business across digital, print and face-to-face channels.
Whether you’re looking to boost your visibility, grow bookings or get involved in local campaigns, we can connect you with the right platforms and audiences.
Website
The Visit Esperance website is the central digital marketing resource for Esperance and was utilised by 89,000 unique visitors in 2025.
To be included on the website, you need an Australian Tourism Data Warehouse (ATDW) listing. Your listing includes images, description, products, location and links to your website or booking platform.
Once live, your ATDW listing can appear on destination websites right across Australia including: australiasgoldenoutback.com, westernaustralia.com, and australia.com.
When you edit your listing, updates are reflected across the entire distribution network of websites. ATDW even syncs with Google listings, saving you time keeping your online details up to date.
ATDW Resources
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Canva Image Resizer (free tool) >
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Different Opening Hours During Different Periods (ATDW Support Hub) >
For help with your profile, book a free one-on-one optimisation session, below or email Melissa directly: melissa.harbrow@atdw.com.au
Esperance Holiday Planner
The Esperance Holiday Planner is the key print marketing resource for Esperance, with 35,000 copies produced each year.
The planner is distributed through Visitor Servicing outlets across Western Australia and select locations across Australia. The guide is also available to download on VisitEsperance.
Advertising in the planner ensures your business is visible to Esperance visitors. The sales process takes place in the second half of the year (via Vanguard Media), with guides revised and reprinted before the start of the new calendar year.
Register your interest - marketing@visitesperance.com
Bookable Products
Get your product bookable through our website and Visitor Centre staff by connecting to Bookeasy. This easy-to-use system supports bookings for accommodation and tours, offering competitive commission rates and personalised support from our local team. Being bookable not only makes it easier for customers to plan and pay in advance, it also significantly increases your visibility.
The team regularly directs marketing efforts to drive bookings directly through the website, giving your business even more exposure to motivated travellers. Please note that your own booking system needs to integrate with Bookeasy (see Partners & Integrations - Bookeasy)
Sign up to Bookeasy - marketing@visitesperance.com
Social Media
Social media is a vital tool for Esperance to connect with visitors before, during and after their trip. Visit Esperance has over 40,000 followers across Facebook and Instagram, and a newly created Youtube account. Content aims to inspire, inform and tell the unique story of Esperance.
Feel free to like, comment and share our posts to help amplify the collective read. And tag us in your own posts!
Follow us on Social Media
Content & Media Hub
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How to film videos for social media. Wanderlust - Esperance video shot list.
Events
Promote your events by creating a Facebook event listing and tag Visit Esperance, or submit a FORM.
To reach a larger audience, create an event listing on ATDW, so it can be picked up by Visit Esperance, Australia’s Golden Outback and Tourism WA.
Email us marketing@visitesperance.com
Visitor Centre - Brochure Display
Promote your business to thousands of visitors with your brochure on display at the Esperance Visitor Centre. The DL-size brochure display fee for a local Esperance business for financial year 2026-2027 is $130; for a business outside of Esperance it is $195.
Register your interest: marketing@visitesperance.com
